Integrity Tires

Music It's Oh So Quiet Björk (clip - 1995)
Björk has already built on the success of her first album and the single Human Behaviour, and with It's oh so quiet she has taken it to a new level. Absolutely cult and directed by a certain Spike Jonze, the clip allowed him to land a big movie role.
Integrity Tires San Fernando
Integrity Tires San Fernando. Photo credit: Google Street View

“I’m a grateful… grapefruit.”


Immersed in music from an early age, Björk first achieved success in her native Iceland, which she helped to put on the map of contemporary pop music. From a very young age, the artist asserts a unique polymorphic style as well as a propensity to surprise his public. Early on, she was involved in punk music and took the world by storm in the early 1980s, starting in Britain. His band, Kukl, released two albums and then split up. 1987 marked the birth of The Sugarcubes, his new band. Iceland, along with many other countries, is succumbing. Already inclined to mix and experiment, Björk flirts with house and jazz, without ever ceasing to dig a furrow that belongs to her alone. When her band exploded in mid-air, she moved to London and recorded Debut, her first solo album. This first hit under his own name, Human Behaviour, was a success. Not only in Iceland but just about everywhere else…

Very prolific and not inclined to rest on her laurels, Björk continues to work and released a second album. Once again, the public and the critics respond. The third, Post, contains a cover of It’s oh so quiet.

The Icelandic musician makes the song her own. To shoot the video, she approached Spike Jonze. Future director of films like Being John Malkovich and Adaptation, he was a very popular video artist whose resume included collaborations with Sonic Youth, Weezer, Dinosaur Jr., the Beastie Boys and R.E.M. For Björk, Spike Jonze chose to draw inspiration from Jacques Demy’s film, The Umbrellas of Cherbourg. Alternating between slow motion and normal speed shots, in order to follow the inflections of the music, the director adopts the codes of Broadway, in a setting that is, to say the least, original.

That’s how Björk enters the scene, coming out of the unsanitary toilets of a Los Angeles tire dealer. She starts to dance, leaves the shop, taps with other people, progresses down the avenue and ends up doing a little choreography with a mailbox. The clip ends in the great tradition of musical shows, with dozens of dancers and the singer in levitation… A great success, Spike Jonze’s creation reaches Lars von Trier, the famous Danish director. He is looking for the perfect actress for his new project, Dancer in the Dark, a musical. Seeing Björk dance in this car garage convinces him that he can stop his quest for the perfect actress. And so much the worse if she is not really an actress because she will become one for sure…


Björk was eleven years old when she released her first album and got her first gold gold record in Iceland.

Clip It's Oh So Quiet Björk Integrity Tires
Clip It’s Oh So Quiet Björk Integrity Tires.
Clip It's Oh So Quiet Björk Integrity Tires.
Clip It’s Oh So Quiet Björk Integrity Tires.
Clip It's Oh So Quiet Björk Integrity Tires.
Clip It’s Oh So Quiet Björk Integrity Tires.

Integrity Tire San Fernando

Still in business today, the Integrity Tire store in which Björk’s video begins is located in one of the most sultry places in the Los Angeles area.

Encompassing part of the city of Los Angeles but also the municipalities of Glendale, San Fernando or Burbank, the San Fernando Valley is indeed popular for housing for several years t... Learn more about Integrity Tire San Fernando

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By Gilles Rolland

Thursday, December 16, 2021

Passionné de cinéma, de rock and roll, de séries TV et de littérature. Rédacteur de presse et auteur des livres Le Heavy Metal au cinéma, Paroles de fans Guns N' Roses, Paroles de fans Rammstein et Welcome to my Jungle : 100 albums rock et autres anecdotes dépareillées. Adore également voyager à la recherche des lieux les plus emblématiques de la pop culture.

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