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Fort Bravo

Music Personal Jesus Depeche Mode (clip - 1989)
Cowboys, a ranch in the middle of the desert, a western atmosphere... The video clip of Personal Jesus, one of Depeche Mode's biggest hits, has given rise to a striking clip, shot in Spain in a mythical location.
Fort Bravo
"Fort Bravo Texas Hollywood, Film Studio - Tabernas, Andalucia, Spain" by howzey is licensed under CC BY-NC-ND 2.0

“It’s a song about being a Jesus for somebody else, someone to give you hope and care.”

Martin Gore, songwriter, guitarist, keyboardist and singer of Depeche Mode at Spin Magazine in 1990.

Inspired by the book Elvis and Me by Priscilla Presley, published in 1985, in which the ex-wife of the King tells her relationship with Elvis and in particular this impression to have at home her “personal Jesus“, Martin Gore composes then the song Personal Jesus. The title quickly becomes one of the most iconic of Depeche Mode.

For the video clip, the group called on Anton Corbijn. If he is already the author of the videos of A Question of Time in 1986 or Strangelove in 1987, it is however the first time that he turns in color for Depeche Mode.

Wishing to parody the old westerns, the director takes the musicians to the studios of Fort Bravo in the Tabernas Desert in Spain. Corbijn manages to beautifully exploit his locations once frequented by some of cinema’s most iconic cowboys. The atmosphere is jovial. During the shoot, the crew makes Andrew Fletcher, the keyboardist and co-founder of the band, believe that he will have to ride a horse. Panicked by this idea, the musician finally discovers that the famous nag is actually a rocking toy.

A real horse, on the other hand, was at the heart of a controversy. Once the clip was sent to the various TV stations, the close-up of the mammal’s hindquarters in the middle of the intensive and equivocal breathing sequence shocked many broadcasters. It is then quickly cut. Martin Gore defended his director by explaining, “I don’t know if Anton was consciously trying to be perverted, I think it was more coincidental that it happened at that point. These video people see things very strangely”.

12

Personal Jesus was, at the time of its release, the best-selling12-inch vinyl single in the history of Warner Bros.

Personal Jesus clip from Depeche Mode at Fort Bravo
Depeche Mode’s Personal Jesus video at Fort Bravo – Credit: Mute Records
Personal Jesus clip from Depeche Mode at Fort Bravo
Depeche Mode’s Personal Jesus video at Fort Bravo – Credit: Mute Records
Personal Jesus clip from Depeche Mode at Fort Bravo
Depeche Mode’s Personal Jesus video at Fort Bravo – Credit: Mute Records

Texas Hollywood

Also known as Fort Bravo, Poblado de Juan Garcia, Poblado Paco Ardura, Pueblo Mexicano or Decorados Cinematograficos, Texas Hollywood is one of the three western set villages still in operation.

Located in the middle of the Tabernas Desert in Andalusia, Texas Hollywood is an attraction in itself. A small town of the American West composed... Learn more about Texas Hollywood

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By Damien Duarte

Monday, January 31, 2022

Passionné par la culture pop depuis son enfance, ses références vont de Donald Duck à Batman en passant par Marty McFly. Fantripper dans l'âme, voyager sur les traces de Ghostbusters, James Bond ou des héros de romans comme Cotton Malone font partie d'un séjour idéal et réussi !

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