Opened in 1971 under the name Paradise Garage, by Malcolm McLaren and Vivienne Westwood, this store closed its doors in 1983.
Opened in 1971 under the name Paradise Garage, by Malcolm McLaren and Vivienne Westwood, this store closed its doors in 1983.
If Malcolm McLaren and Vivienne Westwood’s store was first called Paradise Garage, it quickly adopted the name Let It Rock, before becoming Sex in 1974 after briefly being called Too Fast to Live, Too Young to Die . Malcolm McLaren wants to sell fetish clothing, in latex or leather, as well as original creations by Vivienne Westwood, in an all-black environment. After having notably employed Steve Jones, the future guitarist of the Sex Pistols and Chrissie Hynde, later brought to found the Pretenders, Sex changed its name again in 1977 to become Seditionaries. Renovated thanks to the success of the Sex Pistols, which Malcolm McLaren created in the store, the store changed to World’s End in 1980, before closing in 1988. The address now once again hosts a fashion boutique called Vivienne Westwood World’s End, recognizable thanks to its large clock on the facade.
Put on your T-shirt with the colors of one of the most controversial album covers in history: God Save The Queen by the Sex Pistols.
